UX SIMULATION

A lot in common with game development

UX Simulation is the next level of game development. In game development, there are well established genres, and the team, engine and target platform are well understood. In UX Simulation, you invent the platform, combining any number of mechanical, electronic, and 3D printed apparatus with a range of displays, HMI and sensors. The name of the game is to simulate users experiences with a product in a safe and controllable way, with the goal of improving the product based on data from many different users. The product can be a vehicle such as a plane or a car, and it can also be a smart city that connects many products into a simulated experience, so testing can occur years before all products are on the market.